ABOUT PBA
PEOPLE BEHIND ARTISTS.
Electronic Music. Experience. Connection.
PBA is an independent artist representation and booking agency focused on electronic music. Founded in 1997, PBA combines nearly three decades of experience with a personal approach to artist representation and booking.
EST. 1997
PEOPLE BEHIND ARTISTS
Great artists don't need another layer between themselves and the people who book them. They need someone who understands their music, their story and their value. That's what PBA stands for.
I believe successful bookings are built on personal relationships, trust and experience.
I work closely with the artists I represent and the promoters I work with to create the right connection between artist, event and audience.
For me, booking is not just about filling a date in a calendar. It's about understanding what an event needs, knowing my artists and making sure both sides are the right fit.
PEOPLE. MUSIC. CONNECTION.
MY APPROACH
PERSONAL BY DESIGN.
PBA is deliberately focused. I represent Jay Frog and Niels van Gogh – two established electronic music artists with distinct identities, stories and musical profiles.
Rather than building an anonymous catalogue of artists, I focus on knowing the artists I represent and providing personal support to the promoters who book them.
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TWO ARTISTS
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REAL EXPERIENCE
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PERSONAL CONNECTION
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PROFESSIONAL SERVICE.
MY EXPERIENCE
FROM RAVE CULTURE TO TODAY'S DANCEFLOOR.
PBA was founded in 1997, rooted in the energy of electronic music and club culture of the time.
Over the years, the agency developed from early work in event organisation and DJ booking into an international booking agency for electronic music.
Nearly three decades of experience have given me a deep understanding of artists, promoters, events and the changing electronic music landscape.
Today, I deliberately focus on Jay Frog and Niels van Gogh – two established artists with distinct identities, stories and musical profiles.
This focused approach allows me to put personal relationships, professional service and the connection between artist and promoter at the centre.
WHAT I DO
MORE THAN JUST BOOKING.
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ARTIST BOOKING
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PROMOTER SUPPORT
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CONTRACTS & DEALS
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TRAVEL COORDINATION
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ARTIST INFORMATION
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LONG-TERM RELATIONSHIPS.
FOR ARTISTS & PROMOTERS
TWO SIDES. ONE CONNECTION.
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FOR ARTISTS:
I believe artists should be represented by someone who understands what makes them unique. I focus on their identity, music and career and connect them with the right opportunities.
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FOR PROMOTERS:
Promoters need more than an email address. They need a reliable contact who knows the artist, responds quickly and helps make booking straightforward. That's my role.
PEOPLE BEHIND ARTISTS.
PEOPLE YOU CAN TALK TO.
MY PHILOSOPHY
EXPERIENCE MATTERS. CONNECTION MATTERS MORE.
Electronic music has changed enormously since 1997. Platforms, clubs and the way people discover music have changed. But one thing hasn't:
MUSIC IS ABOUT PEOPLE.
Artists. Promoters. Audiences.
PBA exists to bring these people together. With nearly three decades of experience behind me and an eye on the future, I believe the best bookings are built on trust, communication and a genuine understanding of electronic music.
ELECTRONIC MUSIC. EXPERIENCE. CONNECTION.
Nearly three decades of experience. Two established artists. One personal approach.
No unnecessary layers. No anonymous catalogue. No one-size-fits-all approach.
Just artists I believe in, people I work with and music I'm passionate about.
PBA — PEOPLE BEHIND ARTISTS.
WORK WITH ME
Looking for Jay Frog or Niels van Gogh for your next club night, festival or event? Tell me about your event and I'll take it from there.
